Corporate coaching isn't growing because leaders want to be better.

Corporate coaching isn't growing because leaders want to be better.

It's growing because they're close to breaking.

Global corporate coaching spend hit £2.4 billion in 2024. A 340% increase in five years.

That isn't a performance story. It's a pressure story.

This isn't about building tomorrow's leaders. It's about keeping today's leaders upright.

Organisations aren't investing in coaching to unlock potential. They're using it to prevent exits, collapses, and quiet failures they can no longer ignore.

Because when pressure goes unnamed, it doesn't disappear. It leaks.

Into judgement. Into health. Into teams.

What we're calling "development" is often containment. Stabilisation. Damage control.

Coaching has become the last intervention before something gives way.

That doesn't make coaching bad. It makes the pressure undeniable.

Pressure has outpaced capacity. And leaders are absorbing the overflow.

The real question isn't why coaching is growing.

It's what we're building that keeps pushing them there.

How is pressure treating you? Take my audit