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75 meters underwater I was drowning alone The dive was routine. Until it wasn’t.

Corporate coaching isn't growing because leaders want to be better. It's growing because they're close to breaking. Global corporate coaching spend hit £2.4 billion in 2024.

Every dive starts with a buddy check. Air on. Releases clear.

I lost sleep, money, and my ego building my first business. The lessons had nothing to do with ideas. Most people assume success comes from intelligence.

Leadership gets quieter the higher you go. More decisions. Fewer people you can think out loud with.

Most decision failures don’t happen because someone is incapable. They happen because pressure quietly changes how judgment works. Not dramatically.

Most leaders don't notice when their judgement starts to bend. It doesn't happen in a crisis. It happens quietly.

Pressure rarely shows up in dramatic moments. It hides in the quiet ones. The slightly slower decision.

The most dangerous pressure is the kind you've stopped noticing. It doesn't feel like pressure anymore. It feels like Tuesday. I see this constantly with the leaders I work with.

You're not burned out. You're at depth. There's a difference. Burnout is a label. Depth is a position.